Pure Texas Wine, Spirits & Brews Fest
2025 vendor information
We are growing year-over-year! Over 3 years, we have welcomed over
2700+ attendees, 50+ vendors, and dozens of artists, chefs, and Texas bands.
About the Fest
Spirits Fest is an outdoor festival in downtown Alpine, Texas on the grounds of Brewster County Courthouse, and Sul Ross & 6th St surrounding the courthouse lawn. Both streets will be closed, with vendor tents set up along both sides of the street. The live music will be at the corner of Sul Ross & 6th Street. The VIP tent will be near the stage on 6th Street. (All information subject to change.)
When
Friday, April 25
4:00 PM - 10:00 PM*
Saturday, April 26
11:00 AM - 10:00 PM*
*Exact times subject to change.
Participation Fees:
$350 -$450- Spirits, Wine & Beer - 10x10 space with electricity
$300 - Artists & Retail - 10x10 space with electricity
$400 - Food - 10x10 space with electricity
$75 - 10x10 tent rental, 4-sided white tent (limited supply; while supplies last)
You may also bring your own tent!
Fee includes:
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10x10 booth space (tent rentals available while supplies last)
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Electricity (power source only)
New! Distillery Selling Options
Distillers now have the option to sell product at the festival:
To earn revenue from this event, you provide event organizers a product list* to order with Twin Peaks Liquors by March 15, 2025 to be purchased by permitted event organizers.
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Your purchased product(s) will be then be carried on site and sold by permitted event organizers.
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Spirits of the West will sell your featured liquor as cocktail beverages in designated bars near your booth.
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Distiller vendors are responsible for determining type of spirits for each order.
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Distillers may select 2 products max, up to $70 value each
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Booth packages include 1 product & 2 products pricing (see registration page for pricing)
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You may provide 1 simple cocktail recipe to be featured on the bar menu, and/or make recommendations for how to sell your RTD product(s) (compatible mixers, etc).
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Number of designated distilled spirits bars at the festival will be determined by how many liquor vendors participate.
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Your liquor will be sold with other liquor vendors at the designated bars; no vendor will have exclusive product at any designated street bar.
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Event organizers will obtain TABC temporary event approval 30 days before event start; and you may promote your cocktail beverages as a part of your participation.
Vendor Participation Requirements
Fees & Distilled Product Orders:
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All participation fee payments due by March 31, 2025
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If a distillery and you opt to have Spirits Fest sell your products as RTDs, product order is due by March 15, 2025
Tents:
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We offer a limited supply of tents for $75 rental fee (18 tents available)
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You are required to bring your own tent if you did not rent a tent, or we are out of supply
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All booths must have a 10x10 tent; must be covered, front/back and sides optional
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If you register for multiple booth spaces, you will be required to rent or bring your own tents to cover all your booth space(s) (no portion of your space can be uncovered)
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Max booth space size 10x40 (up to 4 booth spaces); if bringing your own tent, you may bring 10x10, 10x20, 10x30, up to 10x40 tent sizes
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Please decorate/brand your tent any way you would like
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Please refrain from using space in front or sides of your booth; avoid encroaching on the walk/traffic space between tents, as well as avoid crowding vendors next to you
Participation:
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Mandatory vendor meeting Friday, April 25 @ Noon (time subject to change)
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Vendors are expected to stay in communication with event organizers; please make every effort to reply to emails and texts regarding questions and event planning
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Vendors will receive load-in/tear-down schedule and instructions by April 1.
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Final booth assignments and site map will be provided by April 15. (subject to change as we finalize vendor count)
Booth Supplies - Please bring your own:
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Power cords, extension cords, power strips; any electrical or digital cords you need to plug into power supply
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Interior and exterior tent lighting
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Vendor branding - banners, signage, handouts, artwork, etc.
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Table(s) and chairs
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Table cloth/table covering(s)
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All serving supplies - drink cups, glasses, straws, and any napkins, utensils, plates, etc.
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Ice chests and ice, if needed
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2 large trash cans and trash bags (per city ordinance, all public event participants are required to provide trash cans in their booths)
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Payment system - wifi is available for credit card processing
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Secure cash box - locked, and never left unattended
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Water, vendor staff drinks, snacks
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Fans, if needed
Why join us?
April 25 & 26, 2025
Attendance Highlights 2022 - 2024
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2728 total attendees (avg ticket value $75)
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Avg 40% GA attendees (avg ticket value $25)
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Avg 60% VIP & All-Inclusive attendees (avg ticket value $125)
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134 Wine Class attendees (avg ticket value $55)
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27 Tequila Class attendees (new in 2024) (ticket price $40)
Economic Impact Highlights
VENDOR SUCCESS
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30% vendors reported “in the green” by Friday night, close of first night
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85% vendors reported total ROI by close of festival
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100% vendors expressed successful participation outcomes
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70% vendors expressed commitment in returning for Spirits
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15+ vendors pre-registered on site for Spirits the following year
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$50,000+ community & corporate event sponsorship
PARTICIPANTS & VENDORS
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12 Wineries
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10 Distilleries
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2 Breweries
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12 Artists
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8 Retailers
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6 Food vendors
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17 Texas cities represented by vendors
Past Festical
Participants:
William Chris Vineyards
Signor Vineyards
Wild Texas Wines
Still Austin
Cathedral Mountain
Frio Canyon Vineyard
10 Mile Productions
Island Getaway Rum
Plateau Brewing
Andalusia Whiskey Co.
Santo Tequila
William Chris Vineyards
Austin Cocktails
Santa Fe Spirits
Brews & Hues
La Pulga Spirits
Farm Ale
Veesart Vineyards
Rebecca Creek
Peters Prairie Vineyard
Pi Tequila
Alta Marfa Wine
Fly Gap Winery
Esperanza Winery
Marfa Spirit Co.